Tea At Four
Tea At Four
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    • Home
    • Private Consulting
    • Agency Consulting
    • Business Solutions
    • Client References
    • Entrepreneurial Activity
  • Home
  • Private Consulting
  • Agency Consulting
  • Business Solutions
  • Client References
  • Entrepreneurial Activity
Introduction

BESPOKE CONSULTING

I operate as an independent consultant specializing in strategy and marketing. My intention is that deliverables are focused, strategic and practical for clients, enabling them to grow their business.

INDUSTRY COVERAGE

B2C and Beyond

In the main, my clients are B2C with consumer-facing brands. I have specific category knowledge in Alcoholic Beverages (deep knowledge), Beauty and (increasingly) Food. In general, I am comfortable working with a consumer brand in any category.


However, I also believe my skill set and processes can be applied to wide range of industries inc. B2B and non-profit.

PRACTICE AREAS

Brand Strategy

Defining the “who / what / how”: “who” to target (consumers, shoppers), “what” to offer them (branded goods or services) and “how” to effectively tell them about it.

Business Strategy

Defining resource conscious choices to achieve business goals (inc. monetization strategy and RTM / Commercial Fundamentals).

Brand Positioning

Marketing Strategy & Planning

Defining the strategic positioning (in context with category, competition, and consumer), brand architecture + specifically / tangibly what your brand stands for (inc. purpose, vision, mission, brand equity etc.).

Marketing Strategy & Planning

Marketing Strategy & Planning

Marketing Strategy & Planning

Defining critical marketing choices and mapping out actionable plans.

Brand Communications

Marketing Strategy & Planning

Brand & Packaging Design

Defining brand communication objectives and preparing briefs for agencies to execute. Overseeing the creative development process.

Brand & Packaging Design

Marketing Strategy & Planning

Brand & Packaging Design

Defining brand objectives and preparing briefs for agencies to execute. Overseeing the creative development process.

Innovation

Marketing Capability & Training

Business Processes

Defining innovation strategy. Bringing innovation to fruition. Defining and implementing innovation processes (e.g. stage-gate).

Business Processes

Marketing Capability & Training

Business Processes

Defining and implementing core business processes including FY planning, innovation (e.g. stage-gate).

Marketing Capability & Training

Marketing Capability & Training

Marketing Capability & Training

Defining "your way of marketing": developing and delivering a marketing tool box (inc. processes, best practices, templates etc.) and related training modules / manual.

SPECIALIST SERVICES

Liquor Packaging Development

Innovation Concepting & Development

Liquor Packaging Development

I can assist you in developing liquor packaging / liquor brand design. I work with clients to set their strategic objectives and prepare the brief. I can assist brands in finding and selecting an agency to develop their brand / packaging - including my preferred agency partner, "Stranger & Stranger".

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Brand Story Creation

Innovation Concepting & Development

Liquor Packaging Development

For brands seeking a detailed and rigorous brand positioning (new or revised), I work with a specialist marketing agency "Jester & Genius" that develops "Brand Stories" which form the foundation of the brand for the long term.

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Innovation Concepting & Development

Innovation Concepting & Development

Innovation Concepting & Development

For brands seeking assistance in developing innovation, I work in partnership with Outcast Innovation Agency,  a group of independent disruptors helping entrepreneurs & intrapreneurs build bold, amazing businesses in Innovation, Brand & Design. Outcast can lead every aspect of innovation development from creative concepting to testing and implementation roadmaps.

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APPROACH

Flexible Starting Point

Work can be developed "from scratch" OR take existing work in place with a view to "stress testing & refining". I avoid applying a "not invented here" mindset and look to incorporate existing thinking where solid / applicable as well as the viewpoints of management / founders.

Triple Stakeholder Lens

I have the ability to assess / define a strategy through the lens of i) consumers & customers; ii) brand; iii) business.

Client-Side Mindset + Service-Side Work Ethic

I was the client. I understand your challenges as it relates to business goals and brand progression as well as internal stakeholder management. Equally, I have worked service side and understand client needs, especially adhering to deliverables and deadlines.

Autonomous Self-Starter

I can operate autonomously with minimal supervision: I apply a leadership mindset to all work. I am an adept slide writer and able to adjust the style to fit in with corporate / brand templates and tonality. I am noted as a strong presenter, comfortable in front of senior management, multi-functional teams and large audiences.

Team Player

I am a full team player and understand the result as-a-whole is what counts. I have strong collaboration skills with “let’s get hands dirty” and “one team” mindset.

Output & Deliverables Driven

I work to deliver decks, briefs, brand guidelines, plans, budgets, process documents, creative deliverables etc.

Figure-It-Out Mentality

I consider myself sharp and curious. I can’t know everything, but I learn fast and apply a “let’s figure it out” mentality.

PRICING

Deliverables Based

In developing the scope of work, I will define a clear set of deliverables together with a time estimate. The engagement costs will be calculated by applying an hourly rate to this.

Transparent & Fair

I operate on a principle of "full transparency" and aim to deliver work at a cost that is fair and represents the value delivered. I am open to discussing costs & rates with any client / prospective.

No Surprises

Should work look to exceed the agreed time estimates, I will always seek approval in writing before applying further hours to the engagement. All expenses are pre-approved in writing, in advance.

HOW TO GET STARTED

Additional Information

Let’s start by discussing your business / brand challenge. I can then assist in scoping work to define deliverables and costs before any commitments are made.


Feel free to schedule a zoom call with me at your convenience: https://calendly.com/danielrclarke


Or drop me an e-mail at daniel@tea-atfour.com

Downloads

Download a 1 page PDF synopsis of Tea At Four service offerings:

Daniel R Clarke Freelance Strategy Consultant Bio July 2023 (pdf)

Download

Tea At Four LLC

Denver, Colorado, USA

+1 646 696 0044

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